Ford Focus Term Paper Example | Topics and Well Written Essays - 1500 words

crossroad Focus - Term write up ExampleFurther, different merchandiseing strategies have been adopted by the fellowship in order to examine the Fords objectives in promoting this new brand of car in the market. The partnership had used several(prenominal) promotional campaigns in order to create brand aw areness to its target market around the world, much(prenominal) as print and digital ad campaigns. Moreover, it continues to evolve itself in order to meet the high demands of customers and slide by track of technological advancements in the business world. In order to achieve excellence, Ford has laid reveal its set of objectives to lead their workforce in realizing the companys goal. II. Company Description and Input from bodied Strategies Ford Motor Company was founded by Henry Ford in 1903 and become angiotensin converting enzyme of the realize carmakers across the globe (Heritage). Ford had partnered with various businessmen to form the company. The first three cars, namely, the Models A, C, K, and T were done by three workers, and in order to increase their production of cars, Ford introduced the assembly strain in 1913. Since then, the company had a high demand for its Model T cars because it was sold at a cheaper price. In 1920, the company became the top carmaker in the world. After the company had befallen during the World War I and II, the company picked up its pace and became successful in the production of cars like the Thunderbird and Mustang. In 2006, the company had undergone reconstruction with the hope of producing more cars that attract consumers (Wilson). During the economic downturn in 2008 and 2009, Ford had maintained its composure, and it never asked for administration financial assistance to continue its operations in comparison with its other competitors, such as Chrysler and GM. Also, the company relied its financial capability by focusing its strategy on the Ford car brand. The market donation of the brand had increas ed as a result from the implementation of the strategy (Ferrel and Hartline 3l). Lately, the company had created cars that answered to the needs of people, as well as integrated the latest technologies on their designs. In 2013, Several Ford car models are made available, including the Hybrid, Edge, and Escape, which feature the latest technology and consume less fuel as compared with other cars in the market (Product Information Ford 2013 Product Guide). The companys mission and wad statement emphasizes the importance of a unified team, intent, and goal to position itself as a leading company in the automotive industry. In order to achieve a unified team, Ford urges its workforce to incite cooperation and create a team with a common objective so that it will remain or maintain as the best automotive company in the world. The companys cooperation and teamwork can be accessed through bringing out the satisfaction of customers, employees, and business partners. It has also laid out its unified plan for the future, which includes (1) a constant evolution of its operations that conform to the present demand and demographic behavior of the market (2) speed up the creation of new products that conform with the preferences and desired needs of customers (3) improve the financial environs of the company and (4) work like a team in an effective manner. The main goal of Ford is delivering profitable growth for all (Our Company One Ford Mission and Vision). Jackson, Sawyers, and Jenkins also cited one of the